At Next Level SEM, I served as the Director of Design and Development for over six years. My tenure included spearheading a comprehensive redesign of our website and landing pages using WordPress, which significantly improveduser experience and conversion rates. We also underwent a rebranding initiative, introducing a new logo and cohesive branding guidelines that better represented our innovative approach. Additionally, I implemented backend integrations to enhance the website's functionality and user engagement.
The goal for the Next Level SEM project was to revamp and elevate the company’s digital footprint to mirror its top-tier status in the digital marketing industry. The specific objectives included:
Revamping Website and Landing Pages: Design and develop responsive, visually appealing WordPress sites that effectively convey the brand’s message and facilitate client engagement and conversions.
Rebranding and Logo Design: Create a modern, distinctive logo and develop comprehensive branding guidelines that ensure consistent and powerful brand representation across all platforms.
Enhancing Backend Integration: Integrate advanced backend functionalities that support the agency's operations, improving data management and customer interactions.
Optimizing Project Management: Refine project management processes using Asana, ensuring efficient workflow and adherence to project timelines for Next Level and their clients.
These goals were meticulously chosen to not only modernize the visual and operational aspects of Next Level SEM’s digital presence but also to reinforce its position as a leading player in the digital marketing sector, thereby boosting client satisfaction and retention.
The Next Level Marketing project underlines my ability to manage and execute large-scale digital marketing strategies. My work on landing page design, project management, and branding resulted in a 40% increase in conversion rates and a 35% improvement in online visibility, showcasing how I can drive user engagement through meticulous planning and execution.
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Next Level Marketing
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